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Keywords: Intrinsic motivations
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2023) 29 (7): 1720–1739.
Published: 03 July 2023
...Bach Nguyen; Han Lin; Nhung Vu Purpose For small businesses, the strategic objective of going green may be a gendered process. Male and female entrepreneurs, due to their gender roles, respond differently to intrinsic motivations and extrinsic pressures to go green. This study aims to investigate...
