...Farsan Madjdi; Badri Zolfaghari Purpose This paper adds to the ongoing debate on judgements, opportunity evaluation and founder identity theory and shows that founders vary in their prioritisation and combination of judgement criteria, linked to their respective social founder identity. It further...

... extinction and emergent events. In their interactions the business development managers had continually to reconcile the tension between compliance and generative potential through use of individual judgement. Practical implications In developing business engagement activity consideration should be given...