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Keywords: Local communities
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2025) 31 (5): 1400–1420.
Published: 18 March 2025
... to serve their local communities during the COVID-19 crisis despite the financial risk of this activity. The paper’s principal contribution is in understanding the role of EC and perseverance, underpinned by local network ties, in enabling microbusinesses to remain active during an economic crisis to serve...
