... a full mediating role in the relationship between entrepreneurial orientation (EO) and firm performance, and a partial mediating role in the relationship between market orientation (MO) and learning orientation (LO) and firm performance. Research limitations/implications The study used observed...

...Marcello Risitano; Giuseppe La Ragione; Alessandra Turi; Marco Ferretti Purpose The purpose of this article is to better understand the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation by reviewing the literature. Design/methodology/approach...

... business innovation adaptations, and in turn, reshape the industrial landscape. To attract nascent funding for such prospective projects among the public, well-articulated project pitches that are equipped with effective marketing communication convey the projects' importance and marketability...

... their actions in digital environments. In this context, this study aims to identify major online marketing strategies, business models and technology applications developed to date by family firms. Methodology: Upon a systematic literature review, we develop a multiple correspondence analysis (MCA) under...

...Sheilagh Mary Resnick; Ranis Cheng; Mike Simpson; Fernando Lourenço Purpose – The purpose of this paper is to explore the extent to which traditional marketing theory and practice can be applied in small- and medium-sized enterprises (SMEs) and consider how owner-managers perceive their own role...

...Dr David Higgins, Professor Kiran Trehan and Professor Pauric McGowan; Ian Fillis Purpose – The purpose of this paper is to respond to the Special Issue call by developing the case for enhancing understanding of entrepreneurial marketing by utilising biographical research. This builds...

...Lisa C. Thomas; Sandra Painbéni; Harry Barton Purpose The aim of this paper is to develop an understanding of the value and application of entrepreneurial marketing within the French wine industry. Design/methodology/approach Following an initial review of the literature describing the nature...

...Jimmy Hill This paper forms Part 2 of a monograph detailing a study that sought to examine the key determinants of SME marketing. It reports the key findings with respect to marketing competency in SMEs, explores the strong sales orientation of such firms, examines the nature and use of SME...

... engaged since commencement of an academic career in 1990. In particular, it reflects the findings of a five‐year piece of doctoral research that the author conducted with 57 firms in Ireland and the UK between 1995‐1999. The study seeks to identify the key determinants of SME marketing activity...

...Rhona E. Johnsen; Thomas E. Johnsen Within the Ayrshire knitwear industry in Scotland, a group of small‐ and medium‐sized enterprises (SMEs) have formed a network with the purpose of developing group branded products for export markets. The initiative was instigated by the Ayrshire Textile Group...

...Pauline Maclaran; Pauric McGowan Examines how small firms can maximise service quality to determine a competitive marketing advantage for their enterprise. Demonstrates how there is little in the conventional service quality literature to guide the small firm and that current models of service...

.... Addresses the gap in the literature by discussing comparative empirical results from a study which explores differences between SMEs based on the ethnic origin of the owners of the firms. Provides comparative empirical evidence of the export marketing practices of Asian and indigenous (white) SMEs in the UK...