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Keywords: Marketing institutions
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (1997) 3 (1): 19–29.
Published: 01 April 1997
...M. Yamin Examines the risks that simultaneously arise for buyers and sellers in the process of market exchange and argues that a key role of marketing institutions is that they reduce or modify these risks; without such institutions market the development of market exchange in society has...
