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Keywords: Marketing models
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Journal Articles
Marketing in small and medium sized enterprises
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2006) 12 (6): 361–387.
Published: 01 November 2006
... The paper offers a unique theoretical and practical insight into the issue of marketing in SMEs. © Emerald Group Publishing Limited 2006 Small enterprises Small to medium‐sized enterprises Marketing theory Marketing models There are many different definitions of marketing given...
