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Keywords: Marketing strategy
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2004) 10 (6): 384–403.
Published: 01 December 2004
... implications for how regionality, rurality, quality and Scottishness are all defined. © Emerald Group Publishing Limited 2004 Scotland Food products Marketing strategy Rural regions Rural economies Business enterprise There is no doubt that the cultural product of Scotland is highly...
Journal Articles
International Journal of Entrepreneurial Behavior & Research (1999) 5 (4): 204–223.
Published: 01 August 1999
... with HTSFs. It is argued that the evolution of a marketing strategy is part of the learning process involved in entrepreneurial development, we need to understand the diversity of this process if intervention is to be better informed by practitioners and by policy makers. In this paper we stress...
Journal Articles
International Journal of Entrepreneurial Behavior & Research (1995) 1 (3): 44–62.
Published: 01 December 1995
... only able to maintain their real turnover over the decade. © MCB UP Limited 1995 Business development Growth Management control Marketing strategy Small‐to medium‐sized enterprises In considering the effect of a firm′s age on its propensity to achieve high growth over the decade...

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