... The empirical research is based on a two and a half year ethnographic study of a small UK industrial firm. Findings The study describes how clichés used by aspirant entrepreneurs are significant elements in creating entrepreneurial self‐identity. In contrast to entrepreneurial metaphors, the study of which...

...Johan Gaddefors Purpose The purpose of this paper is to critically investigate the use of metaphor in the entrepreneurial process. In particular, the paper focuses on how metaphors are used in the construction of the environment, a precondition for the creation of business opportunities. Design...