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Keywords: Microlending
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2026) 32 (6): 1641–1659.
Published: 12 February 2026
...Eun-Jeong Ko; Dae Wook Kim; Eunhee (Emily) Ko Purpose This study investigates the role of values and emotional intensity in microloan narratives on crowdfunding platforms and their impact on microlending performance. It aims to address ambiguities in entrepreneurial narratives regarding different...
