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Keywords: Multimedia learning
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2025) 31 (4): 954–975.
Published: 29 November 2024
...Jialiang Yang; Rene Arseneault; Goran Calic Purpose Drawing on integrated insights from signaling theory and the cognitive theory of multimedia learning, this study investigates the effect of video personalization on crowdfunding performance. “Video personalization” is defined as information...
