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Keywords: Narrative paradigm
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Journal Articles
Decoding the nascent entrepreneurial pitch
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2021) 27 (8): 1936–1957.
Published: 03 September 2021
...Margarietha J. de Villiers Scheepers; Renee Barnes; Laura Kate Garrett Purpose This paper investigates how early-stage founders use the 60-s nascent pitch to attract co-founders, by applying the narrative paradigm. Design/methodology/approach Videos of supported and non-supported pitches from...
