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Keywords: Passive exporters
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Journal Articles
A study of entrepreneurial marketing activities and firm performance in an immediate post-COVID-19 era: the moderating role of coopetition
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International Journal of Entrepreneurial Behavior & Research (2024) 30 (6): 1527–1552.
Published: 15 April 2024
.... Following 20 field interviews, survey responses via an online survey were obtained from 306 small, passive exporting wine producers with a domestic market focus in the United States. The data passed all major robustness checks. Findings The statistical findings indicated that entrepreneurial marketing...
