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Keywords: Pivoting
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2024) 30 (2-3): 773–799.
Published: 18 September 2023
... and trajectory, that is, to pivot-within turbulent environments, and subsequently to survive and grow. Design/methodology/approach The authors collected and analysed qualitative data from 26 SMEs in South-East England that have used digital technologies to pivot during the pandemic. The data was collected...
