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Keywords: Proactivity
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Journal Articles
The synergistic impact of market and technology orientations on sustainable innovation performance: evidence from manufacturing firms
Available to Purchase
International Journal of Entrepreneurial Behavior & Research (2022) 28 (6): 1556–1580.
Published: 22 June 2022
... of variance (ANOVA) with post-hoc tests is conducted to detect how the resulting groups differ in their SI performance. Findings The synergistic co-alignment of TO with both dimensions of MO (i.e. responsive and proactive) can help firms enhance their performance regarding SI. Amongst the groups...
