..., as competitor orientation is linked with both new product performance and organisational performance. Originality/value While the importance of market orientation and new product development to the survival and success of firms is well supported in the literature, the study demonstrates clearly...

...David Bamber; Jon Owens; John Davies; Amir Suleman The research literature concerning the new product development process (NPD) is reviewed and this is placed within the concepts required for effective intrapreneurial learning (IL). A model of IL for emergent entrepreneurial organisations (EO...