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Keywords: Research methodology
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Journal Articles
Journal Articles
International Journal of Entrepreneurial Behavior & Research (1999) 5 (1): 5–18.
Published: 01 February 1999
... in developing research methodology. That is that different paradigms are incommensurable. They picture the world in incompatible ways, so that the data are interpreted differently by those working in different paradigms. We adopt Gummesson’s (1991) definition of a paradigm here, however, which defines...

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