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Keywords: Service
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2001) 7 (1): 5–21.
Published: 01 February 2001
...Amy Risch Rodie; Charles L. Martin Despite the rapid growth and lure of the service sector, entrepreneurs are well advised to consider the numerous competitive challenges encountered when owning and operating a service business. The unique nature of services (i.e. intangibility, heterogeneity...
