...Aodheen McCartan Purpose Despite digital marketing communication's (DMC) key role in small firms' survival, there is a dearth of research into how small firms make DMC decisions and particularly what to carry out in-house and what to outsource. With traditional outsourcing theories deemed...

... to the original publication and authors. The full terms of this licence may be seen at Link to the terms of the CC BY 4.0 licence. Business launch Psychological capital Entrepreneurship Developing countries Small firms Escuela Politécnica Nacional PIS-24-06 Funding: This work...

...Lynn M. Martin; Rana Zayadin; Patrick Ibbotson; Susan Baines Purpose This longitudinal qualitative study examines how sustainable entrepreneurship opportunities emerge and are enacted within established small firms. While most research focuses on startups or entrepreneurial intentions, far less...

...-making, offering testable propositions on the dynamic interplay between biases, heuristics, and internationalization decisions. Findings This model supports the argument that heuristic decision-making is contingent upon context-specific prior experience, which leaders of small firms typically lack...

... at: tssshor1@londonmet.ac.uk 08 08 2024 07 01 2025 16 04 2025 09 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Developing countries Small firms Technology Funding: There is no funding for this paper...

... and provide rich contextualised qualitative data (Dubois and Gadde, 2002), allowing to understand the development and deployment of entrepreneurs' DCs in small firms. Additionally, scholars suggest increasing the number of qualitative field investigations to open the black box of DCs (e.g. Ambrosini...

... of perceived value of entrepreneurial identity in explaining the association between motives for entrepreneurship and business growth motivation. Motivation Entrepreneurship Small firms The growth of small enterprises plays a key role in stimulating economic growth and poverty reduction. Indeed...

... 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Sustainability Developing countries Small firms Firm growth H2. Subsistence entrepreneurs in the informal economy of an African LDC demonstrate higher levels...

... Craft Entrepreneurship Small firms Artisan entrepreneurship makes significant contributions to the economy and society (Al-Dajani et al., 2015 ; Luckman, 2015) and has thus generated sustained interest from scholars (Bhagavatula et al., 2010 ; Kuhn and Galloway, 2015...

... the constraining and enabling role of under-represented institutions, such as festivals and marriages, as well as entrepreneurial creative responses that define everyday entrepreneurial life in a developing country. Entrepreneurs Institutions Developing countries Small firms Institutional theory...

.... Firms, to an extent, appear to be confronted with the liability of aging but not with the liability of smallness. Innovation Growth SMEs Small firms Narongsak Thongpapanl is the corresponding author and can be contacted at: TEK@brocku.ca 12 03 2018 19 03 2018 30 03...

...Verena Tandrayen-Ragoobur; Harshana Kasseeah The purpose of this paper is to test the female entrepreneurship underperformance hypothesis using a sample of small firms. The paper also attempts to explain why gender matters in entrepreneurship. The paper specifically investigates the differences...

... to embrace a innovation-supportive culture, which actually enables firms and systems to evolve over time would be far more effective than those proposed in the latest Comprehensive Spending Review. The outcomes of which will see some of the most robustly evaluated programmes, designed to support small firm...

... Innovation Growth Business development Learning Small firms Entrepreneurial education The European Union (EU) supports innovation and competitive advantages in Europe through planned initiatives with the aim of creating the 2020 “innovation union”. Regarding this aim, small- and medium-sized...

... from previous decisions, experience, mistakes and from others within their network is crucial to the ability of small firms to survive and/or gain competitive advantage (West and Noel, 2009 ; Harrison and Leitch, 2005 ; Gibb, 1997). This learning entails not only reacting or adapting...

... undertaking an IPO and entering the public offering arena face several challenges and pressures such as acceptance and monitoring by a range of different stakeholders and changes in their ownership and governance structures. IPO Firm performance Small firms Alternative investment market Firm...

...). In response to Slater and Narver's (1995, p. 72) research question: RQ4. How does a person assess whether an organization has actually learned? Entrepreneurs Growth Small to medium sized enterprises Multivariate analysis Small firms Fast growth small-to-medium enterprises (SMEs...

... with ownership of a firm – Bruni et al., 2005). Among the various critical voices which have contributed to deconstructing and problematizing the discourse on entrepreneurship, that of gender studies is indubitably one of the most significant and fruitful. Gender Small firms Qualitative...

...Shima Amini Purpose Given the long lived literature on the small firm funding gap and the contemporary evidence on the easier access to equity finance of the London proximate firms, this study aims to examine the relevance of spatial proximity to London in explaining the amount of monies raised...

... arguments into consideration, the following hypotheses can be established: H1. Male‐owned firms will have higher gross revenues than female‐owned firms. © Emerald Group Publishing Limited 2012 Gender Small firms Business performance Entrepreneurial capital Mixed methods...