...Annabelle Jaouen; Katherine Gundolf Purpose This paper aims first to identify the patterns and governance modes of strategic alliances between microfirms and second, to show that alliances between microfirms have specific characteristics. Design/methodology/approach The research adopts...

... in their choice of established firms as alliance partners. Illustrative cases are presented of both successful and unsuccessful cases of strategic alliances between entrepreneurial and established firms. Findings Provides evidence that entrepreneurial firms have not been adequately recognized in the research...