...Maria Eizaguirre; Ana M. Gómez-Olmedo; Andreas Kallmuenzer Purpose This study explores how environmental crowdfunding initiatives on Kickstarter promote mindful consumption types—acquisitive, repetitive and aspirational temperance—by examining their alignment with sustainable innovation...

... in their sustainable innovation (SI) performance. Design/methodology/approach A sample of 373 Italian manufacturing firms is clustered (using non-hierarchical cluster analysis) based on their combinations of market orientation (MO) and technology orientation (TO). Subsequently, the one-way between-groups analysis...

... of sustainable innovation (SI) as a means of increasing legitimacy within the institutions, thus triggering an institutional change. Design/methodology/approach The paper opted for an exploratory study on the Tuscan geothermal heat pumps market, which presents a promising but still largely unexploited...