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Keywords: Technology orientation
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Journal Articles
The synergistic impact of market and technology orientations on sustainable innovation performance: evidence from manufacturing firms
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International Journal of Entrepreneurial Behavior & Research (2022) 28 (6): 1556–1580.
Published: 22 June 2022
...S. Alireza Alerasoul; Giovanna Afeltra; Ricarda B. Bouncken; Henri Hakala Purpose The purpose of this study is to identify groups of manufacturing firms having different combinations of strategic orientation (market and technology orientations) and compare the viable groups for differences...
