... also outline boundary conditions that make coopetition an instrumental condition for environmental and economic value creation. In doing so, we contribute to the “neo-configurational perspective” of generic strategies. Originality/value The paper advances sustainability and entrepreneurship theory...

...Marcello Risitano; Giuseppe La Ragione; Alessandra Turi; Marco Ferretti Purpose The purpose of this article is to better understand the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation by reviewing the literature. Design/methodology/approach...

...-ups across various sectors are making substantial investments in metaverse-related technologies. Despite this, scholarly research in entrepreneurship and strategic management regarding the metaverse remains limited. This paper, grounded in value creation theory, aims to analyze how value is generated...

...Ignat Kulkov Purpose Value creation based on artificial intelligence (AI) can significantly change global healthcare. Diagnostics, therapy and drug discovery start-ups are some key forces behind this change. This article aims to study the process of start-ups' value creation within healthcare...