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Keywords: Visual attention
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Journal Articles
International Journal of Entrepreneurial Behavior & Research (2022) 28 (1): 6–25.
Published: 30 September 2021
... firm status and how it influences consumer behavior. A sample of 212 individuals was exposed to (simulated) websites of family and non-family firms in the hospitality industry to capture information about their eye movements and measure visual attention to specific stimuli that communicated family...

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