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Keywords: Wine industry
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Journal Articles
Journal Articles
International Journal of Entrepreneurial Behavior & Research (2022) 28 (8): 2182–2207.
Published: 18 October 2022
... on perspectives on legitimacy, identity and capital and focuses on the well-established wine industry in South Africa. Design/methodology/approach Using in-depth qualitative data from semi-structured interviews, this study delves into the lived experiences of nine black women entrepreneurs and three...
Journal Articles
International Journal of Entrepreneurial Behavior & Research (2013) 19 (2): 238–260.
Published: 01 March 2013
...Lisa C. Thomas; Sandra Painbéni; Harry Barton Purpose The aim of this paper is to develop an understanding of the value and application of entrepreneurial marketing within the French wine industry. Design/methodology/approach Following an initial review of the literature describing the nature...

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