Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.
A questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.
The findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.
The results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.
