Segmentation of the spectators attending a festival based on musical preferences

Jesús Claudio Pérez-Gálvez is PhD from the University of Córdoba, Spain. His graduate studies are in Economics and Finance. He is now a Professor in Applied Economics. He is the author of more than 25 research papers of national and international interests such as Annals of Applied Economics, Mediterranean Journal of Social Science and Tourism & Management Studies. He has also written six books as co-author and two of his own authorship. His main interests are in applied economics, statistics, econometrics and business management. The research interest is related to the analysis of tourism and cultural activities in the economic development.

Tomas Lopez-Guzman holds a PhD in Economics and Business Studies and is an Associate Professor in Applied Economics at the University of Cordoba, Spain. He has undertaken various exchanges with universities in Europe, Latin America and Africa. His main areas of interest are the economics of tourism and environmental economics, and he has successfully published several articles in this field.

Gema Gomez-Casero is a Lecturer in the Applied Economics Department at the University of Córdoba (Spain) and a Researcher at the Tourism, Culture and Sport Economics Research Group (SEJ-588). She has a Degree in Business Administration and Management. Regarding her postgraduate training, she has an Official Master’s Degree in Foreign Trade and Business Internationalization from the University of Córdoba and a Master of Business Administration from the University of Málaga. She has conducted research stays at British and German Universities. She is an expert in the Management and Coordination of European Projects. She has participated in different international conferences.

Juan Vicente Fruet Cardozo is a Lecturer in Economics at the University of Cordoba (Spain), a Visiting Professor of postgraduate programmes at the University of Central America (UCA, El Salvador) and a former Professor at the Catholic University of Asunción (UCA), Paraguay. Fruet Cardozo received a PhD Degree in Business Economy, MBA (UCA, El Salvador) and two degrees, in Economics and in Business Administration (UCA, Paraguay). Fruet Cardozo is a co-author of articles in JCR. Fruet Cardozo is a Lecturer in international and national conferences, and has 20 years of experience on economic development of countries in the Inter-American Development Bank (IADB) and International Consultant in European Union.