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Keywords: Added value
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Journal Articles
International Journal of Event and Festival Management (2014) 5 (3): 297–310.
Published: 14 October 2014
... qualitative methodology, 10 qualified informants were interviewed. Their answers were coded and analysed. Findings – Territorial features favour the organisation of festivals. Promoters wish to offer some added value using local products. Festivals broadcast local identity to the world. Festivals...
