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Keywords: Ambivalence
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Journal Articles
International Journal of Event and Festival Management (2024) 15 (1): 43–61.
Published: 26 April 2023
... attendees. This research examines if and how virtual social network communication guided by an official source (vs a nonofficial source vs control group) reduces perceived crime risks and trust before the event, leading to lower ambivalence and higher intention to attend. The study was conducted in Colombia...
