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Keywords: Anthropomorphism
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Journal Articles
International Journal of Event and Festival Management (2025) 16 (1): 39–60.
Published: 23 January 2025
...Rokhima Rostiani; Nurul Indarti Purpose The objective of this study is to investigate how anthropomorphic perceptions of a film festival influence volunteers’ intention to continue volunteering. Specifically, it aims to understand the mediating roles of psychological proximity, psychological...
