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Keywords: Applicability
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Journal Articles
International Journal of Event and Festival Management (2025) 16 (2): 148–167.
Published: 26 March 2025
.... Design/methodology/approach The impact of COVID-19 on the meetings, incentives, conferences and exhibitions (MICE) industry resulting in the adoption of virtual and hybrid events inspired this study to explore the potential impact, sustainability, applicability and limitations of the Metaverse...
