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Keywords: Asia
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Journal Articles
Challenge-based learning: the case of future business events industry leaders in Asia
Available to Purchase
International Journal of Event and Festival Management (2026) 17 (2): 217–238.
Published: 22 January 2026
...Chor Ban Ch'ng; Stephanie Man Fung Lee; Kuan-Wen Lin; Athitaya Anna Pathan Purpose This study explores the application of Challenge-Based Learning (CBL) in preparing students for the MICE (Meetings, Incentives, Conventions and Exhibitions) industry in Asia. Using the AFECA Asia MICE Youth...
Journal Articles
Events and festivals in Asia and the Middle East/North Africa (MENA) region: Opportunities and challenges
Available to Purchase
International Journal of Event and Festival Management (2012) 3 (1): 4–8.
Published: 16 March 2012
...Karin Weber; Jane Ali‐Knight; Karin Weber; Jane Ali‐Knight Purpose This editorial aims to provide a brief overview of recent developments in the events industry in general, and in Asia and the MENA region in particular. The discussion forms a prelude for the individual contributions...
