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Keywords: Attendees
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Journal Articles
International Journal of Event and Festival Management (2026) 17 (3): 303–318.
Published: 13 April 2026
... to design products adapted to the needs of the attendees. Originality/value The originality of this research is that it is the first research to be carried out in the Cajamarca Carnival in terms of the study of the motivations that people have for attending the Carnival. Lucía Castaño Prieto can...
