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Keywords: Behavioural intention
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Journal Articles
Service performance quality evaluation and satisfaction in a USA wine festivalscape: Buying behavioural effects
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (1): 18–38.
Published: 16 March 2015
... identified festivals as a distinctive type of special event that encompasses a set of attributes that, when combined, offer a unique experience (Axelsen and Swan, 2010 ; Bruwer, 2002, 2004 ; Getz, 2005). © Emerald Group Publishing Limited 2015 Servicescape Behavioural intention Festivalscape...
