Keywords: Benefits
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Journal Articles
International Journal of Event and Festival Management (2010) 1 (3): 220–237.
Published: 22 October 2010
.../approach The paper is based on a synthesis of the literature as well as the substantial event‐related experience of the authors. Findings The key reason that mega‐events do not generate the expected benefits for the host destination is that event organisers and destination managers adopt a short‐term...

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