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Keywords: Borneo
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Journal Articles
International Journal of Event and Festival Management (2022) 13 (4): 422–439.
Published: 08 July 2022
... festival participants, and how their satisfaction subsequently influence their behavioral intention. Design/methodology/approach The research hypotheses were tested with a sample of 272 millennial participants attending the Borneo Jazz Festival held in Miri, Sarawak. Findings The results indicated...
