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Keywords: Brand trust
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Journal Articles
Examining antecedents of residents’ support for the European Capital of Culture project – event’s sustainability perception, emotional solidarity, community attachment and brand trust
Available to Purchase
International Journal of Event and Festival Management (2022) 13 (2): 182–202.
Published: 10 January 2022
... attachment and brand trust. Design/methodology/approach Survey research was conducted among 303 residents of Novi Sad, which has been selected to be the ECoC for the year 2022. Findings The findings confirmed the positive roles of three aspects of the event’s sustainability and three facets...
