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Keywords: Business leveraging
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Journal Articles
Business impacts of event hosting: evidence from the Volvo Ocean Race Finale in Galway 2012
Available to Purchase
International Journal of Event and Festival Management (2018) 9 (3): 297–315.
Published: 09 August 2018
... (economic) impacts on host locations; the second, in line with the dynamic element introduced by Chalip (2004), is to identify the implications for business leveraging of mega events in the more medium term. Design/methodology/approach The methodological approach involved analysis of documentary...
