...Dirk H.R. Spennemann; Murray Parker Purpose German Christmas markets offer unique sensory stimuli and social interactions, attracting large numbers of local and international visitors. The COVID-19 pandemic caused the cancellation of all German markets in 2020 and an exclusion of some in 2021...

... Bureau (2014) projected that technology adoption would be the most influential trends in MICE industry, a prediction that was significantly accelerated by COVID-19 pandemic. The pandemic necessitated a shift from the traditional physical event to virtual and hybrid models, reinforcing the role...

...Dimitris Kourkouridis; Asimenia Salepaki; Ioannis Angelou Purpose This study aims to investigate the perceived changes in bleisure travel behavior due to the COVID-19 pandemic, through comparative analysis of pre- (2018) and post-pandemic (2021–2023) data. This study examines the frequency...

...Niccolò Piccioni; Costanza Nosi; Chiara Ottolenghi; Giulia Nevi Purpose The aim of this study is to understand the transformations that the event industry has undergone during the COVID-19 pandemic and what changes still may happen in the future, here according to business event managers...