...Alan Simon; Alastair Parker; Gary Stockport; Amrik Sohal Purpose The music festival industry is challenged by intense competition and financial exigency. As a result, many festivals have either folded or are currently struggling. Therefore, the purpose of this paper is to show that motivator...

... ; Coleman, 2003 ; Shibli and Coleman, 2005). Girish M. Ramchandani can be contacted at: g.ramchandani@shu.ac.uk © Emerald Group Publishing Limited 2012 United Kingdom Recession Sporting events Expenditure Financial forecasting Challenges Innovation Creativity Stakeholders...

... revenue from gate receipts, corporate hospitality, merchandising, programming, sponsorship and marketing. Practical implications Event organisers can learn two important lessons from this study: first, the current economic climate is challenging but they should try and think “outside the box...