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Keywords: Charity events
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Journal Articles
Purposeful pedaling: analyzing MS 150 participant behavior
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (3): 269–281.
Published: 19 October 2015
... by past research, we sought to provide greater insight into the factors that contribute a participant’s personal attachment to a sport charity event (Filo et al., 2008, 2009, 2012). Second, we identified behavioral patterns and demographic profiles that can help predict fundraising...
