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Keywords: China
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Journal Articles
International Journal of Event and Festival Management (2012) 3 (1): 30–45.
Published: 16 March 2012
... and study is the World Exposition 2010 held in Shanghai, China. The World Expo 2010 can be seen as one type of a mega‐event, defined as high‐profile, short‐term, one‐time event that differs from ordinary life and is arranged at a unique moment, involving ceremonies and/or celebrations (Goldblatt, 1997...
