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Keywords: City branding
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Journal Articles
International Journal of Event and Festival Management (2016) 7 (2): 137–148.
Published: 06 June 2016
.... Findings This result demonstrates that attendee increased their emotion, attitude, city brand image as result of the event activities, and positive event emotions have the highest influence toward to a positive city’s brand emotion. A positive city brand emotion especially has the second highest influence...
