... 12 08 2025 03 11 2025 08 12 2025 08 12 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Festivals Soft power Co-creation Tourism Thailand Faculty of Business, Economics, and Communications , Naresuan University...

...Kim Werner; Kai-Michael Griese; Andreas Faatz Purpose One of the most significant shifts in contemporary business thinking in the tourism and event industry is co-creation and the framework for adopting this collaborative approach is integral for achieving the fundamental goal of value creation...

... to value co-creation. Design/methodology/approach Theory from design management and service design is discussed to provide insights on the role of event design as contributing to the creation of value in social systems. Findings A new framework for categorising the role of event design is proposed...

... author and can be contacted at: maarkinn@ulapland.fi 20 05 2016 18 10 2016 20 12 2016 21 12 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Co-creation Brand image Experience Critical Incident Technique (CIT) Rock...

...Christine M. Van Winkle; Jill N.H. Bueddefeld Purpose The purpose of this paper is to understand the process of value co-creation by examining festival attendees’ perspectives of their festival experiences. Service-dominant logic (SDL) is used as a framework to understand the how value is co...

... section in many different ways, an underlying element appears to be to use the event for the “practice of communification”. Practical implications The study provides practitioners with a conceptual framework and tools to manage the co‐creation process of experiences at events. This is done...