Keywords: Commercialisation
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Journal Articles
International Journal of Event and Festival Management (2021) 12 (2): 224–239.
Published: 01 June 2021
... outlets also means that these events contribute to the commercialisation of public space (Smith, 2016). This is even more obvious when public spaces are hired out for product launches and experiential marketing events. For example, the city of Leeds (UK) publishes an “Events Spaces Guide;” a portfolio...

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