...Rachel Dodds; Michelle Novotny; Sylvie Harper Purpose The purpose of this paper is to determine the extent of online communication by festivals regarding their sustainability practices using Cultivation Theory as the framework to determine perceived value creation. Design/methodology/approach...

... in the festival area. A second aim is to discuss the effects of the vegetarian strategy for the festival in terms of branding and communication impacts. A third aim is to assess the effect on the ecological footprint of the festival from the vegetarian food strategy. Design/methodology/approach – Festival...

... to denote the simultaneous building of community while communicating business‐related issues to strengthen and build relationships with customers over time, with exclusivity and co‐creation of experiences as important components. 1. creation of “collective experiences” is an important element in mega...