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Keywords: Competitive strategy
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Journal Articles
Price competitiveness and government incentives for simulating the meetings industry: A critical look at the case of Macau
Available to Purchase
International Journal of Event and Festival Management (2015) 6 (1): 39–53.
Published: 16 March 2015
... channeling more resources toward addressing the fundamental and structural factors that can improve long-term competitiveness in attracting more meeting events. Dr Julie Whitfield can be contacted at: jwhitfield@bournemouth.ac.uk © Emerald Group Publishing Limited 2015 Competitive strategy...
