...” as challenges can present opportunities; and second, consult and collaborate with event stakeholders, as their insight and ideas may prove invaluable in these challenging times. Originality/value This paper fulfils an identified need to study the impact of the recession on the events industry. The Milk...

... Emerald Group Publishing Limited 2012 United Kingdom Recession Sporting events Expenditure Financial forecasting Challenges Innovation Creativity Stakeholders Consultation Major sports events are increasingly seeking financial assistance from the public sector. The supply...