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Keywords: Consumer journey
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Journal Articles
International Journal of Event and Festival Management (2022) 13 (1): 92–106.
Published: 03 December 2021
... time (Helkkula et al., 2012). It also expands our understanding of consumption experiences and the consumer journey (Lemon and Verhoef, 2016). It encourages longitudinal qualitative studies to be carried out and analyses value in the consumption experience in the field of events. Aline...
