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Keywords: Consumer trends
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Journal Articles
International Journal of Event and Festival Management (2013) 4 (3): 249–260.
Published: 11 October 2013
...Leonie Lockstone, Martin Robertson, Olga Junek; Ian Yeoman Purpose – In order to understand the future of organised events and festivals it is necessary to understand the patterns of change associated with their consumption. This viewpoint paper identifies ten significant consumer trends derived...
