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Journal Articles
International Journal of Event and Festival Management (2016) 7 (1): 66–80.
Published: 07 March 2016
... additional revenue sources. They quickly realized that convention attendees were mid-week, full-price customers as opposed to the weekend, complimentary gaming customers (Fenich and Hashimoto, 2005 ; McCartney, 2008). That is, gaming operators viewed conventioneers as having great potential for contributing...
